Oreneile Lenyatsa's profile

Karoo beer.

Oreneile Lenyatsa
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ILLUSTRATION popart design product design promotional design
The Karoo beer company was looking for a fun and playful design for their re-brand. The audience being the 21 plus gen Z's, the solution was self-conscious humour.

The Karoo National Park has a selection of animals that were inevitably used in this campaign to create a funny hijinks of interactions, breaking the forth wall and having self-conscious thoughts.

Pop art was the reasonable way to go, paying homage to artist Roy Lichtenstein.
ILLUSTRATION popart design product design promotional design
ILLUSTRATION popart design product design promotional design
ILLUSTRATION popart design product design promotional design
ILLUSTRATION popart design product design promotional design
Thank you kindly.
Karoo beer.
Published:
Oreneile Lenyatsa's profile

Owner

Oreneile Lenyatsa's profile
Pretoria, South Africa

Karoo beer.

Published:

Creative Fields